Combine iconography with messaging to create additional depth and meaning.
Always use a slight transparency when placing iconography over an image. This effect helps distinguish our iconography from the primary messaging and adds a sense of sophistication to the layout.
Iconography can be the main focal point of a page. These icons are often a bit more detailed than their small-scale counterpoints.
• Pantone 1225 C
Limit the number of colors to three or fewer for a simple yet optimistic look and feel.