Maintain sufficient contrast between the lines by making sure the thick line is five times thicker than the thin line.
Always start with the thick line above the message and finish with a thin line.
Always place dividers where the image is the least busy. This will increase readability.
Always place body copy beneath the thin divider. This will help the layout feel open and balanced.
Whether dividers are part of a standard or slim-jim brochure layout, they anchor the main message and span the distance between the margins.
DON’T use the secondary palette for dividers as multi-colored layouts feel unsophisticated.
DON’T overemphasize the scale of the dividers because the visual balance of the layout will become too heavy.
DON’T use the primary palette for headlines because they will become difficult to read.
DON’T use photography with obtrusive background colors as text and dividers will become difficult to read.
DON’T use multiple thick dividers as the layout will become too complicated.