Logo Guidelines


Our signature is the entry point to our brand. With its interlocking forms and bright colors, it’s a reminder of the diverse communities we serve.

As the primary identity element audiences see — and frequently the first — it’s the focal point and anchor of our layouts, identifying that a particular message is coming from Scott & White Health Plan. Always use the proper artwork files and treat our signature with care to maintain our identity’s impact across all channels of communication.

When set in text, Scott & White Health Plan appears in title case, as seen in this sentence.