Brand endorsements

To establish a strong master brand connection, endorse Scott & White Health Plan materials with the “part of” Baylor Scott & White Health logo.
Always use a consistent endorsement treatment to strengthen our brand and the relationship between the two entities.

On an ad

sig-endorse-ad

On a brochure

sig-endorse-br

On a website

Place the endorsement in the footer
sig-endorse-webt



Proportion

sig-endorse-proportion
Always scale the “part of” Baylor Scott & White Health logo so that it is five times size of the Scott and White Health Plan symbol.



Don’ts

sig-endorse-dont
DON’T lock up the logo with the endorsement.