To establish a strong master brand connection, endorse Scott & White Health Plan materials with the “part of” Baylor Scott & White Health logo.
Always use a consistent endorsement treatment to strengthen our brand and the relationship between the two entities.
On an ad
On a brochure
On a website
Place the endorsement in the footer
Always scale the “part of” Baylor Scott & White Health logo so that it is five times size of the Scott and White Health Plan symbol.
DON’T lock up the logo with the endorsement.