When choosing the appropriate logo color version to place on apparel, make sure there is sufficient contrast between the logo and the fabric. For full-color logo version, light fabrics work best.
One color, white
Use a white thread for the logo when placing it on dark fabrics.
One color, blue
Use a dark blue thread that matches Pantone 293 when a one-color logo is placed on light fabrics.
Choose giveaways that are useful to the recipients and also make sense for the brand. Make sure the brand signature fits comfortably in the layout and its size does not overwhelm the object.
DON’T place the logo on fabrics that offer insufficient contrast between the logo and the background.
DON’T use other thread colors that are not blue (P293), white or full-color.