Experience attributes

Attributes Description We look… We sound… We feel…

Efficient

We make it easy to get what you need, every time you interact with us. Clean
Accessible
Straightforward
Transparent
Intuitive
Effortless

Supportive

We value you and put your needs and interests before our own. Approachable
Solid
Knowledgeable
Confident
Reliable
Reassuring

Dynamic

We’re on the pulse of what’s happening in health care today while looking toward tomorrow. Contemporary
Fresh
Inspired
In the know
Connected
Passionate

Familiar

We know you because we’re your neighbors – and we understand your values and experiences. Warm
Genuine
Inviting
Real
Personalized
Established